DESIGNED
FOR DESIGNERS
obeetee in london
We’d be delighted to see you at our London studio. Situated at Design Centre Chelsea Harbour, Obeetee London presents the finest expressions of Indian craftsmanship to the global design community. A space for architects, designers, and collectors to explore texture, scale, and narrative, each consultation here is an opportunity to shape interiors with rugs of quiet depth and enduring character.
Retail partnerships
For decades, Obeetee has partnered with leading retailers around the world to create handcrafted rug collections balancing design integrity, scalability, and commercial performance.
This capability is supported by decades of experience serving both the residential interior design and hospitality sectors. Our work with designers informs trend direction, material innovation, and refined craftsmanship, while our hospitality expertise strengthens technical performance, durability, and large-scale production management.
The result is a uniquely well-rounded manufacturing partner, combining artisanal heritage with the operational capability to support retail programmes of every scale.
How to find us
308-310 Design Centre Chelsea Harbour
Lots Road, London SW10 0XE
Write to the London studio and we will be in touch to arrange a visit or answer your enquiry.
FAQs
What defines Obeetee’s approach to rug design?
Obeetee brings together Indian craftsmanship and a broad design vocabulary, from intricate heritage motifs to abstract compositions and expressive colour. Handcrafting rugs since 1920, we approach the floor as an integral part of an interior. Pattern, proportion, texture and material work together to give each collection its character.
What characterises Obeetee’s contemporary rugs?
Our contemporary rugs explore abstraction, geometry, tonal variation and texture. Some offer a subtle foundation for furniture and art; others introduce a stronger visual presence. They work across a range of interiors, with the choice guided by the relationship between the rug’s composition and the surrounding space.
Can traditional rugs work in modern interiors?
Yes. A traditional rug can bring intricate pattern, rich colour and a sense of history to a modern room. Alongside clean-lined furniture and contemporary architecture, its detailing creates an engaging contrast. Our traditional collections draw on established rug-making motifs, offering designs that can connect different periods and styles within an interior.
What makes a transitional rug distinctive?
Transitional rugs reinterpret traditional patterns through changes in colour, scale and composition. Familiar motifs may appear softened, simplified or more loosely expressed. This makes them versatile within interiors that combine classical and contemporary elements, bringing pattern and depth without requiring the entire room to follow one aesthetic.
What character do aged rugs bring to an interior?
Aged rugs feature softened patterns, muted colour and variations in tone that suggest the passage of time. Their aesthetic can add depth to a newly furnished room or sit naturally alongside antiques and textured materials. “Aged” describes the design effect; it does not necessarily mean the rug is antique.
How can a bold-colour rug shape a room?
A bold-colour rug can establish the palette of an interior, draw together contrasting furnishings or become its central visual feature. Our designs explore colour through pattern, contrast and composition. The effect depends on scale and placement: a richly coloured rug can be expressive within a neutral room or connect with colour already present.
What is the aesthetic appeal of flatweave rugs?
Flatweave rugs offer a flatter profile, a visible woven texture and a distinct expression of pattern. They can bring graphic definition to a room or introduce a more informal character alongside timber, linen and other natural materials. Their appeal lies in the relationship between the weave, colour and design across the surface.
How do materials and craftsmanship influence a rug’s appearance?
Construction and material shape how a rug looks, feels and responds to light. Wool brings natural texture and warmth; silk can introduce lustre and finer detailing. Hand-knotting allows intricate patterns and a pile surface, while handwoven flatweaves offer a different texture and profile. Our collections include wool, silk and wool-and-silk designs, with specifications varying by rug.
Can I commission a bespoke rug through your London studio?
Yes. Our bespoke service allows you to adapt a design or develop a new concept around your interior. Dimensions, palette, pattern and materials can be explored in relation to your brief. Our London team can discuss how a rug might connect with architectural features, furniture, artwork and finishes within the space.
How do I choose the right rug aesthetic for my interior?
Start with the role you want the rug to play: establishing colour, introducing pattern, adding texture or bringing the furniture arrangement together. Then look at the room’s proportions, architecture and existing materials. Our team can help you compare aesthetics and constructions using photographs, dimensions, floor plans or design references.
Does Obeetee work with interior designers and architects?
Yes. We collaborate with interior designers, architects and decorators on residential, hospitality and other interior projects. Our London studio offers a place to discuss a design brief, explore collections and compare materials. We can also help you explore bespoke options where a project calls for particular dimensions, colours or design details.
How can I apply for an Obeetee trade account?
Please follow the Apply for a trade account link on this page. Our trade programme offers access to our collections, a dedicated team of consultants and designers, trade pricing and personalised payment terms. You can also contact the London studio to discuss your practice and upcoming projects.
Where can I experience Obeetee rugs in London?
Visit our London studio on the Third Floor, South Dome, at Design Centre Chelsea Harbour, London SW10 0XE. Experiencing rugs in person allows you to appreciate their texture, detailing and changes in appearance under different light. Please contact the team ahead of your visit if you would like to see a particular design.
How can I arrange a studio visit or discuss a project?
Use the enquiry form above, email london@obeetee.com or call +44 (0)20 3535 6253. Whether you are selecting a rug for your home or developing an interior scheme, sharing photographs, dimensions and material references beforehand will help our team understand your requirements.