Privacy Policy

Last updated: 30 September 2026

OBEETEE LTD (“Obeetee”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit www.obeetee.uk, contact us, submit an enquiry, request information, book an appointment, request a catalogue or sample, download a brochure, sign up for marketing communications or otherwise interact with us.

The website is primarily intended for business customers and professional audiences, including architects, interior designers, design professionals, hospitality businesses, property professionals, retailers and other commercial partners.

1. Who We Are

Legal company name: OBEETEE LTD

Company registration number: 09939974

VAT number: 235 038 330

Registered office: 2 Craven Road, London, England, W5 2UA

Website: www.obeetee.uk

Email: london@obeetee.com

Telephone: +44 (0)20 3535 6253

Privacy and Grievance Contact

Nick Wiltshire

Privacy & Grievance Contact

OBEETEE LTD

2 Craven Road

London

England

W5 2UA

Email: london@obeetee.com

Telephone: +44 (0)20 3535 6253

2. Information We May Collect

Identity information, including your name and job title.

Business information, including the organisation you work for, your professional role, industry, business sector and project information.

Contact information, including your email address, telephone number and postal or business address.

Enquiry and project information, including information submitted through contact forms, trade enquiries, appointment requests, project enquiries and other communications.

Catalogue, sample and brochure information, including details provided when requesting catalogues, samples, brochures or other product and marketing materials.

Appointment information, including details required to arrange consultations, meetings or showroom appointments.

Relationship information, including correspondence, meetings, enquiries, samples requested, products discussed, quotations and project requirements.

Marketing information, including newsletter subscriptions, marketing preferences, unsubscribe requests and interactions with marketing communications.

Technical information, including IP address, browser type, device information, operating system, referring website and information about how you use our website.

Analytics information, including information collected through services such as Google Analytics 4 concerning website visits and interaction with website content.

We do not intentionally collect special category personal data through our website and ask that you do not submit such information through general enquiry forms unless it is necessary.

3. How We Collect Your Information

• directly from you when you submit an enquiry or other website form;
• when you request a catalogue, sample or brochure;
• when you book an appointment or consultation;
• when you subscribe to our newsletter or other marketing communications;
• when you contact or correspond with us;
• when you meet our team at a showroom, event or business meeting;
• through permitted cookies and similar technologies;
• from your employer or organisation;
• from publicly available professional and business sources;
• from company websites, professional directories and professional networking platforms; and
• from referrals, business partners or other legitimate business sources.

Where we obtain identifiable business contact information from a source other than you, we will process it in accordance with applicable UK data protection law.

4. How We Use Your Information

• respond to enquiries and requests;
• communicate with you regarding products, collections, projects and services;
• arrange consultations, meetings and appointments;
• fulfil requests for catalogues, samples, brochures and product information;
• manage relationships with architects, interior designers, design practices, hospitality businesses and other professional partners;
• provide quotations, specifications and project support;
• maintain records of business enquiries and communications;
• maintain and manage customer and prospective-customer information in Zoho CRM;
• manage newsletter subscriptions and marketing communications through Omnisend;
• operate, maintain and improve www.obeetee.uk;
• analyse website usage through Google Analytics 4;
• manage website tags and measurement technologies through Google Tag Manager;
• understand website visibility and search performance through Google Search Console;
• measure the effectiveness of our marketing and website activity;
• maintain the security and integrity of our website and systems;
• send relevant business and marketing communications where permitted by law;
• meet legal, regulatory, accounting and tax obligations; and
• establish, exercise or defend legal claims.

5. Our Lawful Bases for Processing

Legitimate Interests

We may process information where this is reasonably necessary for our legitimate business interests and those interests are not overridden by your rights. This may include responding to business enquiries, maintaining professional and trade relationships, managing B2B contacts, maintaining appropriate customer and project records, understanding demand for our products and services, improving our website and services, and communicating with relevant professional audiences.

Contract

We may process information where necessary to take steps at your request before entering into a contract or to perform a contract.

Legal Obligation

We may process information where necessary to comply with a legal or regulatory obligation.

Consent

Where required, we may ask for your consent, including for particular marketing communications and the use of certain cookies or similar technologies. Where processing is based on consent, you may withdraw your consent at any time.

6. Customer Relationship Management

Information submitted through www.obeetee.uk may be recorded and managed within Zoho CRM. We use Zoho CRM to manage enquiries and prospective customers, maintain business contact information, manage follow-ups and appointments, understand project requirements, maintain records of communications and manage ongoing customer and professional relationships.

Access to information within our CRM is restricted to authorised personnel who require it for legitimate business purposes.

7. Email Marketing and Newsletters

We use Omnisend to manage email marketing, newsletter subscriptions and related marketing communications. If you subscribe, information such as your name, email address, subscription preferences and engagement with our emails may be processed through Omnisend.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails or by contacting london@obeetee.com. We may retain limited suppression information after you unsubscribe so that your preference continues to be respected.

8. Business-to-Business Marketing

We may communicate with businesses and professional contacts about products, collections, services, events, trade opportunities and other matters relevant to their professional activities.

UK electronic marketing rules distinguish between corporate subscribers, such as limited companies and limited liability partnerships, and individual subscribers, including sole traders and certain partnerships. Where consent is required by law, we will obtain the appropriate consent before sending electronic marketing communications.

Where we rely on legitimate interests to process business contact information, we will consider the nature of the relationship, relevance of the communication and your reasonable expectations. You may object to direct marketing at any time.

9. Website Analytics and Technologies

• Google Analytics 4 to understand how visitors use our website;
• Google Tag Manager to manage website tags and measurement technologies; and
• Google Search Console to understand the visibility and technical performance of our website in Google Search.

Some technologies may involve the storage of or access to information on your device. Where consent is required by law, relevant non-essential technologies will not operate until the required consent has been obtained. Further information is provided in our Cookie Policy and Cookie Settings.

10. Who We May Share Information With

• Shopify, which provides the platform on which www.obeetee.uk operates;
• Zoho, which provides our customer relationship management system;
• Omnisend, which provides email marketing and marketing automation services;
• Google, in connection with Google Analytics 4, Google Tag Manager and Google Search Console;
• website hosting, infrastructure and technology providers;
• IT and cybersecurity providers;
• professional advisers;
• Obeetee group companies where appropriate and lawful;
• delivery, logistics and project partners where relevant to an enquiry or request;
• regulators, authorities and law-enforcement bodies where required by law; and
• organisations involved in any restructuring, acquisition, sale or reorganisation of our business.

Where another organisation processes personal information on our behalf, we seek to ensure that appropriate contractual and organisational safeguards are in place. We do not sell personal information to third parties.

11. International Transfers

Some of our service providers, systems and affiliated Obeetee group companies may process or access personal information from outside the United Kingdom.

In particular, information relating to enquiries and prospective customers that is stored within Zoho CRM may be accessed by authorised personnel of Obeetee Private Limited in India for limited administrative and operational purposes on behalf of OBEETEE LTD.

This access is not used by Obeetee Private Limited to contact UK leads directly or to send marketing communications to them. Access is limited to authorised personnel who require the information for legitimate administrative purposes and is subject to appropriate access controls, confidentiality obligations and organisational safeguards.

Where access by a separate organisation outside the United Kingdom constitutes an international transfer under UK data protection law, OBEETEE LTD will ensure that the transfer is supported by an appropriate lawful transfer mechanism and any safeguards required by applicable UK data protection legislation. Depending on the circumstances, these safeguards may include an applicable UK adequacy regulation, the UK International Data Transfer Agreement, the UK Addendum to approved contractual clauses or another legally recognised mechanism.

Some of our technology providers, including providers of CRM, website, analytics and marketing services, may also process or make personal information accessible outside the United Kingdom. Where this occurs, we require appropriate safeguards to be used in accordance with applicable data protection law.

For further information regarding international transfers or the safeguards applied to your personal information, contact Nick Wiltshire at london@obeetee.com or +44 (0)20 3535 6253.

12. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to meet relevant legal, accounting and regulatory requirements. Retention periods may vary according to the nature of the information and our relationship with you.

Information relating to active business or project relationships may be retained for the duration of the relationship and for an appropriate period afterwards. Marketing information may be retained until you unsubscribe or object. We may retain limited suppression information after an opt-out so that we can continue to respect your preference.

13. Information Security

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, accidental loss, alteration, disclosure or destruction. Access to personal information is restricted to employees, contractors and service providers with a legitimate business need to access it. No method of electronic transmission or storage can, however, be guaranteed to be completely secure.

14. Your Rights

• request access to your personal information;
• request correction of inaccurate or incomplete information;
• request deletion of your personal information;
• object to certain processing;
• request restriction of processing;
• request transfer of certain information;
• withdraw consent where processing is based on consent; and
• object at any time to processing for direct-marketing purposes.

These rights may be subject to legal limitations and exemptions. To exercise any of these rights, contact Nick Wiltshire, Privacy & Grievance Contact, at london@obeetee.com or +44 (0)20 3535 6253. We may need to verify your identity before responding to a request.

15. Questions, Concerns and Complaints

If you have concerns about how we process your personal information, please contact us first so that we can investigate the matter.

Privacy & Grievance Contact: Nick WiltshireEmail: london@obeetee.comTelephone: +44 (0)20 3535 6253

You also have the right to make a complaint to the UK Information Commissioner’s Office (ICO).

16. Third-Party Websites

Our website may contain links to websites operated by third parties. We do not control and are not responsible for their privacy practices. We recommend reviewing the relevant third party’s privacy information before providing personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our activities, technology, services or applicable legal requirements. The latest version will be published at www.obeetee.uk and the date at the beginning of this policy will indicate when it was most recently updated.

18. Contact Us

OBEETEE LTD 2 Craven Road London England W5 2UAWebsite: www.obeetee.uk Email: london@obeetee.com Telephone: +44 (0)20 3535 6253 Privacy & Grievance Contact: Nick Wiltshire